Some influencers will do almost anything to keep their followers entertained in the race for internet fame. From risky pranks to bizarre challenges, social media platforms like Instagram, TikTok, and YouTube have become a stage for jaw-dropping antics. But where do we draw the line between creativity and recklessness?
We’ve seen influencers fake extravagant lifestyles, stage elaborate hoaxes, and even put themselves (and others) in danger—all for a shot at going viral. While some stunts leave us laughing or impressed, others make us cringe, question our sanity, or worry about the message being sent to millions of viewers.
So, what happens when influencers gone wild? In this blog, we’ll explore the wildest, most controversial moments from social media stars who took things to the extreme—all in the name of clout. Buckle up, because this is a ride you won’t believe! 🚀
These are the Moments when Influencers Gone Wild
1. Logan Paul Gone Wild
Influencer Gone Wild: Posting a video of a suicide victim in Japan’s Aokigahara forest
Result: Major backlash, lost sponsorships, took a temporary hiatus
In January 2018, YouTube faced widespread criticism after prominent vlogger Logan Paul posted a video depicting the body of a suicide victim in Japan’s Aokigahara forest, known for its association with suicides.
The video, which showed Paul and his friends reacting to the discovery, was met with global outrage for its insensitivity. In response, YouTube took punitive measures against Paul, including removing his channels from the Google Preferred advertising program, which offers premium ad rates to top content creators.
Additionally, YouTube put on hold projects involving Paul that were in development for its subscription service, YouTube Red. These actions underscored the platform’s commitment to enforcing community guidelines and addressing content that violates its policies.
2. Jake Paul
Influencer Gone Wild: Hosting large, chaotic parties during the COVID-19 pandemic
Result: Criticism from fans and health authorities, damage to brand
In July 2020, YouTube personality Jake Paul faced significant criticism for hosting a large party at his Calabasas, California, mansion amid escalating COVID-19 cases. Videos from the event showed numerous attendees without masks and ignoring social distancing guidelines.
Calabasas Mayor Alicia Weintraub expressed outrage over the gathering, labeling it “outrageous” and highlighting the blatant disregard for public health measures. In response, the city collaborated with local law enforcement to enforce a zero-tolerance policy on such gatherings and implemented fines for not wearing masks in public.
3. Belle Delphine
Influencer Gone Wild: Selling “bathwater” to fans for $30 a jar
Result: Online outrage, but increased sales and social media clout
In July 2019, social media influencer Belle Delphine made headlines for selling jars of her used bathwater to fans for $30 each under the label “GamerGirl Bath Water.” The stunt, which she promoted on Instagram, quickly went viral, sparking both fascination and controversy. Some fans eagerly purchased the product, while others questioned its legitimacy or mocked the idea. The move also led to internet rumors, including false claims that buyers had fallen ill. (Source)
Delphine, known for her provocative and humorous online persona, capitalized on internet culture and the growing trend of influencers monetizing their brands in unconventional ways. However, shortly after the viral stunt, her Instagram account was banned, though she continued to have a presence on other platforms. The incident highlighted the extreme lengths influencers go to for attention, engagement, and profit in the digital age.
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4. James Charles
Influencer Gone Wild: Acknowledged inappropriate interactions with underage boys
Result: Loss of sponsorships, public apology, return to the spotlight
In early 2021, beauty influencer James Charles faced multiple allegations of inappropriate interactions with minors. Several underage boys accused him of sending unsolicited explicit messages and engaging in online conversations of a sexual nature. In response, Charles released a YouTube video titled “holding myself accountable,” where he admitted to having such interactions but claimed he believed the individuals were over 18 at the time.
Following these revelations, YouTube temporarily demonetized Charles’ channel, citing violations of its Creator Responsibility Policy. Additionally, the cosmetics brand Morphe announced it would cut business ties with him. (Source)
These incidents have sparked broader discussions about accountability and the responsibilities of influencers towards their audiences.
5. Tana Mongeau
Influencer Gone Wild: Faking a wedding for content
Result: Backlash for misleading fans, but continued popularity
YouTubers Tana Mongeau and Jake Paul made headlines in 2019 with their over-the-top wedding in Las Vegas. The event, which featured dramatic vows, livestream glitches, and even a cake fight, had fans questioning whether the marriage was real or just another publicity stunt. (Source)
Shortly after the ceremony, Mongeau admitted that the wedding was more about “fun and content” than a legally binding union. Despite selling livestream access for $50 per viewer, the event was plagued with technical issues, leading many to believe it was just a cash grab. Critics saw it as another example of influencers blurring the lines between reality and entertainment for views and engagement.
Their relationship—and the spectacle surrounding it—highlights the growing trend of influencers staging exaggerated, often questionable events to boost their online presence, leaving fans wondering what’s real and what’s just for show.
6. David Dobrik
Influencer Gone Wild: Stunt videos promoting influencer antics
Result: Massive follower growth and brand deals
David Dobrik, once one of YouTube’s biggest stars, built his empire on fast-paced vlogs, daring stunts, and a close-knit group known as the “Vlog Squad.” However, his rapid rise to fame came crashing down as allegations of misconduct, exploitation, and reckless behavior surfaced.
Rolling Stone’s in-depth profile highlights how Dobrik’s relentless pursuit of viral content led to blurred ethical lines, with former collaborators speaking out about the toxic and often dangerous environment behind the scenes. The Variety review of the documentary Under the Influence further dissects his downfall, painting a picture of a creator whose hunger for views resulted in real-world harm, including allegations of harassment and a life-altering accident involving a former friend.
Together, these reports expose the dark side of influencer culture, where entertainment, power, and social media validation sometimes outweigh basic morality and safety. Dobrik’s story serves as a cautionary tale of how internet fame, when unchecked, can spiral into controversy and consequence.
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But Why Ifluencer do Such Things?
Here are the key benefits of going wild
When influencers “go wild”—pushing boundaries with crazy stunts, controversial content, or outrageous behavior—they often reap significant benefits, at least in the short term. Here’s why some take the risk:
1. Viral Fame & Explosive Growth
Extreme or shocking content tends to spread quickly. Whether it’s a wild prank, a dangerous stunt, or a bizarre challenge, these moments attract massive engagement, skyrocketing an influencer’s follower count and visibility.
2. Increased Engagement & Algorithm Boost
Social media platforms prioritize content that gets reactions—likes, shares, and comments. Controversial or extreme posts spark debate, keeping people engaged and pushing the content to a wider audience.
3. Brand Deals & Sponsorships
While some brands shy away from controversy, others see it as an opportunity. Edgy influencers can attract companies looking for bold, attention-grabbing marketing, leading to lucrative deals.
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4. Media Coverage & Publicity
News outlets, blogs, and YouTube commentary channels often cover outrageous influencer moments, giving them even more exposure. “Bad press is still press,” and some influencers capitalize on that.
5. Fan Loyalty & Cult Following
By constantly pushing limits, influencers create a “ride-or-die” fan base that enjoys their unpredictability. These loyal followers defend them through controversies, ensuring sustained engagement.
6. Monetization & Revenue Growth
More views and engagement translate into higher ad revenue on platforms like YouTube and TikTok. Even if they get demonetized for extreme content, they can pivot to merch, crowdfunding, or exclusive content platforms like Patreon or OnlyFans.
