In recent years, the fashion world has undergone a massive transformation, with social media emerging as a powerful platform to discover, inspire, and celebrate style. In India, fashion influencers have taken the digital space by storm, showcasing everything from high-end couture to affordable everyday chic.
These influencers have become trendsetters, shaping the way millions of people perceive and express style. Whether it’s through Instagram, YouTube, or TikTok, their unique sense of fashion, creativity, and personal flair continues to inspire a new generation of fashion enthusiasts.
In this blog, we’ll examine some of the most influential fashion icons in India today. Their style and influence are redefining what it means to be fashionable in the modern age. Get ready to meet the influencers who are setting the stage for the future of Indian fashion!
Top 12 Fashion and Lifestyle Influencers in India
1. Sakshi Sidhwani
Sakshi Sidhwani’s profile is a go-to destination for fashion enthusiasts seeking chic, contemporary styles. Known for her ability to blend trendy pieces with timeless elegance, she captivates a diverse audience.
Through her engaging fashion tips and creative outfit ideas, Sakshi has cultivated a loyal following within the fashion community. Her posts strike the perfect balance between high fashion and attainable trends, encouraging her followers to refresh their wardrobes with new, inspiring looks.
2. Komal Pandey
Komal Pandey is undeniably one of India’s top fashion influencers, having made a lasting impact on the fashion scene.
Renowned for her bold, unique, and stylish outfits, Komal effortlessly blends modern trends with daring, sexy looks that showcase her confidence. Her distinctive sense of style and strong presence have made her a prominent figure in the fashion world.
Initially making waves as a fashion stylist and content creator at Popxo, Komal quickly gained attention for her fashion-forward ideas. Later, transitioning to independent content creation gave her the creative freedom to build her own personal brand, further solidifying her position as a trendsetter in the industry.
3. Aashna Shroff
Aashna Shroff is one of the leading fashion influencers in India on Instagram, a self-made celebrity who has worked tirelessly to reach the heights of success she enjoys today.
Known for her beauty and fashion tips, alongside stunning photos, videos, and product recommendations, Aashna has captured the attention of countless fashion enthusiasts. She loves experimenting with different styles and sharing her outfit inspirations with her audience.
In addition to her fashion-focused profile, Aashna runs a home decor page called “The Snob Home,” where she offers a peek into her stylish living space and shares chic decor ideas. Recently, she has also partnered with brands like H&M Home and Twig & Twine Home, further solidifying her influence in both the fashion and lifestyle spheres.
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4. Komal Pandey
Komal Pandey is renowned for her bold and experimental approach to fashion. Her Instagram is a vibrant showcase of diverse outfits, ranging from high-fashion statements to casual chic looks. Komal’s talent for mixing and matching different styles has made her a go-to inspiration for fashion-forward individuals.
Through her captivating storytelling and innovative posts, she keeps her vast audience engaged. By showcasing her fearless fashion choices, Komal encourages her followers to explore their own unique styles and express themselves confidently through their clothing.
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5. Shanika Khurmi
Shanika Khurmi’s profile offers a delightful blend of trendy outfits and lifestyle content. Known for her sophisticated yet approachable style, she curates a feed that seamlessly merges modern trends with timeless elegance.
Her engaging posts and chic styling ideas have made her a go-to source for fashion tips and outfit inspiration.
Shanika’s content encourages her followers to experiment with fresh looks while staying true to their personal style, making her the perfect influencer for anyone looking to elevate their wardrobe.
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6. Anirudh Sharma
Anirudh has been at the forefront of creating innovative styles, looks, and trends that have quickly gone viral. Visiting his Instagram feed, you’ll discover styles you never even imagined existed. As a true style icon, Anirudh has effortlessly rocked every fashion trend imaginable, from vintage and punk to streetwear and retro grunge—there’s nothing he hasn’t tried.
What sets Anirudh apart is his ability to combine multiple styles, creating bold and exciting new trends. For example, who could have imagined someone pulling off a dark, edgy look with a long leather coat and a black overhead mask? Anirudh did—and that’s just one of many jaw-dropping looks he’s created.
In one unforgettable moment, he paired a top hat with a floral-designed shirt and black bloomy pants in collaboration with the clothing brand “Rare Rabbit.” His audience was left stunned and mesmerized by his creative and fearless approach to fashion.
7. Nancy Tyagi
Nancy Tyagi recently shot to massive fame after her stunning debut at the 77th Cannes Film Festival in Paris. She made history as the first influencer to walk the iconic red carpet wearing a dress she personally designed and stitched. All three of her outfits were nothing short of spectacular, leaving a lasting impression.
Among the three, her pink ruffled gown garnered the most attention, propelling her to overnight stardom. But it was her relentless hard work and dedication that truly paved the way for her success and made her a trailblazer.
Nancy’s recent reel series, 100 Days of Outfit from Scratch, further amplified her popularity, showcasing her incredible talent and commitment, not to mention the breathtaking, custom-made dresses she crafts with her own hands.
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8. Sanket Mehta
Sanket Mehta is one of the top fashion influencers in India on Instagram. He has a large, active community of followers who engage with his content regularly.
People love his unique style and the outfits he chooses, often praising his fashion sense. Sanket enjoys experimenting with different looks and sharing them to inspire his fans, especially those in Gen Z.
He frequently posts “Get Ready With Me” (GRWM) videos, where he walks his followers through his dressing routine for different occasions. In these videos, he shares tips about his fashion choices and the products he uses, making it a great way to connect with his audience by offering personal stories and styling advice.
9. Kunal Tomar
Kunal Tomar is a fashion influencer known for his dashing personality and effortless charm. He shares creative fashion inspiration tailored to different occasions. Recently, he posted a reel showcasing unique outfit ideas for Eid, presenting 4-5 stylish looks for the celebration.
Kunal has also gained popularity for his viral reels, where he takes on budget-friendly fashion challenges. With a minimal budget, he creates complete outfits from affordable markets like Sarojini Nagar and Janpath.
Some of his recent videos include creating an “Old Money Outfit” under Rs 500, a “College Fit” for just Rs 500, and an “Outfit for a Coffee Date” under Rs 400. Kunal’s videos not only highlight his fashion sense but also his impressive skills in finding great deals and bargains.
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10. Tanesha Awasthi
Tanesha is one of the top fashion influencers on Instagram in India. She is the founder and CCO of “Girl with Curves,” a brand that celebrates women of all sizes.
Tanesha is working to break the old idea that fashion is only for people with a “zero figure.” She believes that stylish clothes should be available for all body types. In the past, fashionable dresses weren’t available in larger sizes like “XL” or “XXL,” but now, thanks to Tanesha, all women can stay on trend and look amazing.
She creates beautiful outfits and lets her followers shop her looks on an app called LTK. Tanesha also shares helpful styling tips and advice on how plus-size women can mix and match clothes to create stylish and versatile outfits.
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11. Farheen Panjwani
Farheen is one of the most stylish fashion influencers on Instagram and a popular personal style and fashion blogger. She attracts a lot of traffic to her website, thanks to the helpful tips and recommendations she shares there.
Recognizing the power of photo and video platforms, Farheen decided to expand her reach and connect with a larger audience to share her fashion expertise in a more impactful way.
Farheen Panjwani regularly posts a variety of outfits with the hashtag #QuickOutfitsWithFarheen, offering her followers quick and stylish fashion inspiration.
12. Harshit Singh
Harshit Singh is a well-known men’s fashion, fitness, and lifestyle influencer, recognized for his focus on luxury living and high-end fashion. His content often highlights his lavish lifestyle, featuring experiences like staycations at Palm Jumeirah, luxury spa services at home, and elegant evenings at exclusive galleries.
On his Instagram, Harshit shares glimpses of his visits to upscale restaurants like Bull & Bear and The Lana Dubai, offering a look into his refined dining experiences, all while showcasing his outfit of the day (OOTD). He also emphasizes his dedication to fitness, proudly displaying his well-toned physique.
His fashion content covers business, casual, and comfortable looks, always maintaining a polished and sophisticated appearance. Harshit also posts GRWM (Get Ready With Me) videos for different occasions like dates and work, offering style tips on how to dress smartly and appropriately for any event.
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Conclusion
In conclusion, fashion and lifestyle influencers in India, both male and female, are transforming the industry with their unique styles and creative content. Male influencers blend contemporary and traditional looks, while female influencers offer diverse fashion inspiration, from chic minimalism to vibrant styles.
Beyond fashion, they share insights into beauty, fitness, and personal lives, building strong connections with their audiences. Together, these influencers are shaping trends and encouraging self-expression, making a lasting impact on the future of fashion in India.
