Today, brands increasingly rely on User-Generated Content (UGC) creators to build trust and authenticity with their audiences.
UGC helps brands connect with real consumers through genuine and relatable content.
What is a UGC Creator?
A UGC creator is someone who creates real type photos and videos for brands to use in their marketing. Unlike influencers who promote products/services on their own platforms, UGC creators make content specifically for brands to use in paid ads, on their website pages and, on social media profiles.
What UGC Creators Do?
- Create engaging videos (TikToks, Reels, YouTube Shorts)
- Share product reviews and testimonials
- Capture high-quality lifestyle images
- Show real-life usage of a product or service
- Create relatable and organic content that feels natural to consumers
Why Brands Love UGC Creators?
- Builds trust with potential customers
- Feels more authentic than traditional ads
- Boosts engagement and conversions
- Provides cost-effective content for marketing campaigns
Essentially, UGC creators help brands connect with audiences in a way that feels real and relatable! Want to become one?
Below are 30 Brands Actively Looking for UGC Creators:
1. Thinx (Period-Proof Underwear)
- What They Do: Thinx offers reusable, leak-proof underwear for menstrual care.
- UGC Requirements: Creators comfortable discussing periods, showcasing product benefits through testimonials, and promoting body positivity.
2. Outdoor Voices (Activewear)
- What They Do: A sportswear brand focused on inclusivity and recreational activities.
- UGC Requirements: Creators who share real-life experiences in activewear, promoting movement and fun over competition.
3. Away (Luggage & Travel Accessories)
- What They Do: A modern luggage brand offering sleek, functional travel products.
- UGC Requirements: Travel influencers demonstrating the practicality and durability of Away luggage in various destinations.
Must Read: Best Moments When Influencers Gone Wild
4. Quip (Oral Care)
- What They Do: Provides electric toothbrushes and dental hygiene products.
- UGC Requirements: Health-conscious creators showcasing easy-to-use products through morning routines and hygiene tips.
5. ColourPop (Cosmetics)
- What They Do: Affordable, trendy, and cruelty-free beauty products.
- UGC Requirements: Makeup artists and beauty influencers creating tutorials, swatches, and product reviews.
6. Patagonia (Outdoor Apparel)
- What They Do: Environmentally responsible outdoor clothing and gear.
- UGC Requirements: Eco-conscious adventurers showcasing sustainable gear in real outdoor settings.
7. Glossier (Skincare & Beauty)
- What They Do: Minimalist, dewy-skin beauty brand.
- UGC Requirements: Everyday makeup lovers sharing their skincare/makeup routines using Glossier products.
8. Nike (Sportswear & Footwear)
- What They Do: A leading brand in athletic wear and footwear.
- UGC Requirements: Athletes and fitness enthusiasts showcasing Nike gear in workouts and lifestyle content.
9. Adidas (Sportswear & Footwear)
- What They Do: A global sports and lifestyle brand.
- UGC Requirements: Trendsetters and athletes incorporating Adidas into sports and streetwear fashion.
10. Lululemon (Activewear)
- What They Do: Premium yoga and workout wear.
- UGC Requirements: Fitness lovers demonstrating flexibility, comfort, and performance in Lululemon apparel.
Must Read: Best Female Youtubers in India
11. Sephora (Beauty Retailer)
- What They Do: A global retailer offering a variety of beauty brands.
- UGC Requirements: Beauty enthusiasts sharing tutorials, reviews, and skincare regimens.
12. Coca-Cola (Beverages)
- What They Do: A world-renowned soft drink brand.
- UGC Requirements: Fun, shareable content showcasing Coca-Cola in everyday moments and celebrations.
13. Apple (Technology)
- What They Do: Innovation-driven electronics brand.
- UGC Requirements: Creators demonstrating Apple product use cases, emphasizing creativity and productivity.
14. Samsung (Technology)
- What They Do: Electronics brand specializing in mobile devices and home appliances.
- UGC Requirements: Tech enthusiasts highlighting Samsung products’ features in daily life.
15. Starbucks (Coffee & Beverages)
- What They Do: Global coffeehouse chain.
- UGC Requirements: Coffee lovers capturing aesthetic shots of their drinks and Starbucks experiences.
16. H&M (Fashion Retailer)
- What They Do: Affordable, trendy clothing brand.
- UGC Requirements: Creators showcasing stylish and budget-friendly outfits using H&M apparel.
17. Zara (Fashion Retailer)
- What They Do: Trend-focused fast fashion brand.
- UGC Requirements: Style influencers mixing Zara pieces into everyday outfits.
18. IKEA (Home Goods & Furniture)
- What They Do: Scandinavian-inspired furniture and home decor brand.
- UGC Requirements: Home decor enthusiasts sharing IKEA hacks, setups, and interior styling tips.
19. Levi’s (Denim & Apparel)
- What They Do: Timeless denim and casual wear brand.
- UGC Requirements: Fashion influencers showing different ways to style Levi’s jeans and jackets.
Must Read: Mom Influencers In India
20. Reebok (Athletic Apparel)
- What They Do: Sportswear brand specializing in fitness gear.
- UGC Requirements: Fitness trainers and athletes demonstrating Reebok footwear and clothing in workouts.
21. Under Armour (Sportswear)
- What They Do: Performance-driven athletic brand.
- UGC Requirements: Athletes showcasing Under Armour gear in training and competition settings.
22. Puma (Sportswear & Fashion)
- What They Do: Sportswear brand blending athletic performance and street style.
- UGC Requirements: Trendy athletes and urban lifestyle creators featuring Puma apparel.
23. New Balance (Athletic Footwear)
- What They Do: Footwear brand known for comfort and style.
- UGC Requirements: Runners and sneaker enthusiasts demonstrating performance and everyday styling.
24. Sony (Electronics & Gaming)
- What They Do: Consumer electronics and gaming brand.
- UGC Requirements: Gamers and content creators demonstrating PlayStation games and Sony tech.
Must Read: Best AI Influencers
25. Microsoft (Technology & Software)
- What They Do: Software and hardware innovator.
- UGC Requirements: Productivity-focused creators showcasing Microsoft apps and devices.
26. Google (Technology)
- What They Do: Search engine and tech giant.
- UGC Requirements: Creators demonstrating Google tools like Google Drive, Pixel devices, and AI capabilities.
27. Amazon (E-commerce)
- What They Do: Online marketplace with a vast product range.
- UGC Requirements: Creators reviewing Amazon finds and using the #AmazonInfluencerProgram.
28. Pepsi (Beverages)
- What They Do: Soft drink and snack brand.
- UGC Requirements: Creators capturing exciting, high-energy moments featuring Pepsi products.
29. Red Bull (Energy Drinks)
- What They Do: High-energy beverage brand.
- UGC Requirements: Extreme sports enthusiasts and adventurers creating action-packed content.
30. GoPro (Action Cameras)
- What They Do: Manufacturer of adventure-ready cameras.
- UGC Requirements: Thrill-seekers capturing high-quality action footage with GoPro products.
Must Read: How to Become an Influencer in India
How to Write a Pitch as UGC Creator?
A strong pitch to brands as a UGC creator should be concise, professional, and tailored to the brand’s needs. Here’s a simple structure to follow:
1. Subject Line (for emails)
Keep it short and engaging, such as:
- “Let’s Create Engaging UGC for [Brand Name]”
- “Excited to Collaborate with [Brand Name]”
- “Boost Engagement with UGC – Let’s Talk!”
2. Greeting
Address the brand personally:
Hi [Brand’s Social Media Manager/Marketing Team],
3. Introduction
Briefly introduce yourself and your niche.
My name is [Your Name], and I’m a UGC creator specializing in [beauty, fashion, fitness, tech, etc.]. I create authentic and engaging content that connects with audiences and drives brand engagement.
4. Why You Love the Brand
Show genuine interest in their products.
I’ve been a long-time fan of [Brand Name] because of [reason]. I love how your brand [something specific about their products, mission, or campaigns], and I’d love to help bring that message to life through engaging content.
5. What You Offer (Value Proposition)
Explain how your content can benefit them.
I create high-quality UGC that enhances brand awareness, builds trust, and encourages conversions. My content style aligns with your brand’s aesthetic, and I focus on [lifestyle storytelling, product reviews, tutorials, etc.].
Here’s what I offer:
✔ Short-form videos (TikTok, Reels, YouTube Shorts)
✔ High-quality images (Lifestyle & Product-focused)
✔ Engaging storytelling with a personal touch
6. Portfolio & Social Proof
Attach examples or link to your portfolio.
Here’s a link to my portfolio: [Insert Link]
You can also check out my work on [social media handles].
7. Call to Action
Invite them to collaborate.
I’d love to discuss how we can collaborate! Let me know if you’d be interested, and I’d be happy to create a few sample ideas for your brand.
Looking forward to your response!
Best,
[Your Name]
[Your Contact Info]
Conclusion
Pitching yourself as a UGC creator is all about showcasing your authenticity, creativity, and ability to connect with the brand’s audience. A well-crafted pitch should be concise, professional, and personalized to demonstrate your enthusiasm and alignment with the brand’s vision.
By highlighting your skills, previous work, and the value you bring, you increase your chances of securing collaborations.
Remember to follow up if you don’t receive a response and continue refining your pitch as you gain experience. With consistency and the right approach, you can build lasting partnerships with top brands and grow as a UGC creator.
Ready to start pitching? Craft your message, showcase your creativity, and start building valuable brand collaborations today!
