China’s influencer ecosystem is a powerhouse, shaping trends, driving sales, and redefining digital marketing. Unlike the West, China’s social media scene thrives on platforms like WeChat, Weibo, Douyin, and Xiaohongshu, where Key Opinion Leaders (KOLs) hold immense sway.
From beauty to tech, these influencers turn content into commerce, engaging millions and setting global trends. In this blog, we explore their impact and how they’ve revolutionized the digital world.
These are Top Chinese Influencers
1. Tao Liang (Mrbags)
Tao Liang, widely recognized as Mr. Bags, has become a leading figure among Chinese influencers, particularly in the luxury handbag sector. Operating under the Weibo handle Bags包先, he commands a substantial following across multiple platforms, including approximately 5 million followers on Weibo, 47,100 on Instagram, and over 800,000 on WeChat.
Liang’s passion for handbags ignited during his university years in the United States. This enthusiasm evolved into a career where his insights and recommendations significantly influence consumer behavior in China. His collaborations with luxury brands such as Givenchy, Longchamp, Tod’s, and Montblanc have led to exclusive collections that often sell out within minutes, underscoring his impact on the market.
Beyond product collaborations, Liang engages his audience with content that delves into the intricacies of luxury handbags, offering reviews, styling advice, and industry news. His ability to connect authentically with his followers has solidified his status as a trusted authority in the fashion realm.
2. Catharyn Lee
Cathryn Lee, also known as Cathryn Li Yuan Ling, hails from vibrant Hong Kong and has made a name for herself as a top Chinese influencer.
Dubbed the “Fitness Angel,” she is renowned for her dedication to a healthy lifestyle. Beyond fitness, she showcases her diverse talents in ballet, piano, and even NFT cosplay modeling, making her a unique and influential figure on the global stage.
3. Dr. Candise
Dr. Candise is a prominent voice on TikTok, sharing cultural insights and social trends from China. As a Chinese tutor, she blends language learning with engaging educational content, making complex topics accessible to her audience.
Her posts range from cultural observations to practical language tips, fostering a space for cross-cultural exchange. By exploring different aspects of Chinese society, Dr. Candise invites her followers to engage with diverse perspectives and deepen their understanding of Chinese culture.
4. Liu Wen
Liu Wen is a celebrated fashion model and influencer, recognized for her collaborations with top luxury brands and designers. Her distinctive style and striking presence have cemented her status as a leading figure in the fashion world. Having graced countless runways, magazine covers, and high-profile campaigns, she showcases exceptional versatility and talent.
Known for her professionalism and dedication, Liu Wen remains one of the industry’s most sought-after models. Through her social media, she connects with fans, sharing her fashion journey and inspiring many with her impeccable style.
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5. Terence Lam
Terence Lam, a standout music influencer from Hong Kong, has made waves as a composer, record producer, and now a singer. His exceptional talent and high-quality music have earned him over 300,000 active monthly listeners on Spotify, cementing his influence in the industry.
6. Nana OuYang
Nana OuYang is a talented musician and social media influencer known for her captivating music videos and vlogs. She shares her journey, performances, and travel experiences across platforms like Instagram, Facebook, and Weibo, offering fans a glimpse into her creative world.
Passionate about music, she frequently collaborates with other artists, blending her artistry with fresh sounds. With her charm, talent, and engaging content, Nana continues to grow her fan base, inspiring audiences with her music and vibrant online presence.
7. SeeU
SeeU is a Chinese cosplayer known for her vibrant and creative costumes. She frequently shares photos and videos on social media, showcasing her attention to detail and talent in bringing fictional characters to life. Engaging with her followers, she often asks for their preferences and opinions on various cosplay-related topics.
SeeU also runs a YouTube channel where she shares content about cosplay and other interests. She has addressed the presence of fake accounts impersonating her on YouTube and appreciates any support in reporting them. Follow SeeU for an exciting glimpse into the world of cosplay and her artistic creations.
8. Eroko
Chinese influencers are known for their exceptional cosplaying skills, and Eroko, a Shanghai-born sensation, is among the most renowned. Her striking features and captivating presence make every character she portrays come to life, mesmerizing her fans. With a stunning portfolio of anime and game-inspired cosplays, her Instagram is a must-visit for those who appreciate top-tier transformations.
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9. Lucas and Kibo
Lucas and Kibo are a Chinese couple who have captured hearts with their popular YouTube channel. Through engaging vlogs, they offer a fun and authentic look into their daily lives and Chinese culture. Their lighthearted and charming content has built a loyal fanbase, with viewers eagerly tuning in for new videos. They actively encourage audience interaction, welcoming feedback and suggestions in the comments. For exclusive updates and behind-the-scenes moments, follow them on TikTok, Instagram, and Weibo. Catch their latest uploads every night at 9 PM (China time) on YouTube!
10. Lu Li
Lu Li, a skilled tattoo artist and painter, captivates audiences with intricate portrait tattoos that blend oil painting and watercolor techniques. Showcasing detailed depictions of iconic figures like John Wick and Bruce Lee, Lu Li’s artistry stands out for its realism and creativity.
Beyond portraits, the artist experiments with unique designs, such as a doll with a ceramic mask, highlighting a fusion of fine art and tattooing. Focused entirely on their artistic portfolio, Lu Li collaborates with top tattoo brands, bringing innovative designs to life.
11. Papi Jiang
Jiang Yilei, better known as Papi Jiang, is a graduate of the Beijing Central Academy of Drama who skyrocketed to fame in 2015 through her witty and relatable video content on Chinese social media.
Her rapid rise caught the attention of major investors, securing a 12 million yuan investment from prominent Chinese talk show hosts in 2016. Today, Papi Jiang (@papi酱) boasts over 30 million followers on Weibo, solidifying her status as one of China’s most influential online personalities.
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12. Jessica Jung
Formerly a member of Girls’ Generation, Jessica Jung has reinvented herself as a prominent Chinese influencer. After stepping away from K-pop, she launched her fashion brand, Blanc & Eclare, while continuing her music career.
Her appearance on the reality show Sisters Who Make Waves captivated audiences, where she secured second place in the finals and debuted with X-Sister. Jessica’s success in China has solidified her status as a global icon, winning admiration across industries.
13. Ryan Feng
Ryan Feng is a rising star among Chinese male influencers, blending photography, fitness, and lifestyle into a visually captivating feed. With over 50K Instagram followers, he goes beyond professional shots, offering a mix of dynamic fitness content and stylish night-out aesthetics. His vibrant posts bring energy and inspiration, making him a must-follow for those seeking a blend of creativity and lifestyle.
14. Dianxi Xiaoge
Dianxi Xiaoge, also known as Apenjie, is a content creator from Yunnan who brings the region’s authentic cuisine to life. Her videos beautifully capture Yunnan’s scenic landscapes while highlighting unique local ingredients and traditional cooking techniques.
Posting every Wednesday, she shares a variety of recipes, from sliced pork with garlic sauce and Yunnan sausages to roasted sweet potato starch vermicelli and pigeon soup. She also introduces traditional ingredients like citron, a fruit enjoyed with honey to soothe the lungs during dry seasons, offering a deep dive into Yunnan’s rich food culture.
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15. Steven He
Steven He is a Chinese-Irish actor and content creator best known for his comedic sketches on YouTube, particularly his viral “Emotional Damage” series. As the creator of the show and CEO of Failure Management, he blends humor with cultural commentary, often poking fun at Asian parenting and stereotypes.
In addition to his online presence, Steven has appeared in various films and TV shows. With over a million subscribers, he consistently shares skits and vlogs, frequently collaborating with fellow influencers to entertain his growing audience.
Conclusion
Chinese influencers have transformed digital marketing, seamlessly blending entertainment, commerce, and culture to engage millions. Their ability to shape trends, drive massive sales, and redefine online engagement makes them a force to be reckoned with. As social media continues to evolve, these digital powerhouses will only grow in influence, setting new benchmarks for content creation and brand collaboration. Whether in fashion, tech, or comedy, their impact extends far beyond China, shaping global trends and inspiring a new generation of creators.
